Born to be First

Here, in the first house on the avenue, Ramat Gan’s first child was born at the beginning of the last century. Today, in this historic location, something new is about to be born again. 

Avenue One – an iconic architectural masterpiece that connects the city’s inspirational origins with the futuristic urban vision now emerging from the heart of the metropolis. A residential and commercial development that combines a heritage building with a breathtaking tower in an intimate square that embraces them both. HaYeled (“The Child”) Avenue begins on Avenue One’s doorstep and extends through King David’s Garden to Rambam Square – the vibrant artery nourishing Ramat Gan’s renewed city center. Just around the corner are the Jabotinsky Street thoroughfare and the Bialik station on the Red Line of the light rail, making everywhere in the entire Tel Aviv Metropolitan Area accessible within minutes.

At Avenue One, where Ramat Gan’s glorious past meets its thrilling future, the privilege of being the first in location, prestige, quality, lifestyle, and more awaits you too.

The respect that the developers and planners have for the property’s historical value is expressed in every corner of all the elements that create Avenue One’s unique residential experience: The piazza out front, which brings you to the entrance lobby, the avenue, or the light rail station, and is filled with fine coffee aromas from the beautiful heritage building that was once known as the Baker’s House. The magnificent lobby immersed in greenery and landscaped surroundings, which are reflected in the interior space. The residents’ level on the 6th floor, including a residents’ club, children’s club, gym, and open-air terrace. The three state-of-the-art elevators that solely serve the residential floors, ascending from the underground parking lot to the top of the tower at record speed. The floor lobbies with impressive artistic designs. The apartments with floor-ceiling facades and large windows, offering maximum access to breathtaking views, uninterrupted all the way to the horizon.

Designed by Kika Braz Architects and Danit Rotman Interior Design, Avenue One is a mixed-use building with a commercial level and separate public floors. Above them, from the 6th floor, rises the first residential tower of its kind in Ramat Gan. Its modern style is notable for its clean minimalist lines, which create an elegant harmony, free from clutter and trends.

Avenue One offers 112 luxury apartments across 30 residential floors. The diverse apartment mix includes 3 and 4-room apartments with a sun balcony overlooking the city and the avenue’s treetops from the very first residential level, as well as opulent 5 and 6-room penthouses and duplexes.

Ever since its earliest days, Ramat Gan city center has served as a magnet for its residents, thanks to its bustling shopping streets, vibrant squares, and the abundant tree-lined avenues and green gardens that form a natural part of the urban landscape. Avenue One expresses this exemplary quality of life, as intended by the city’s founders, who conceived Ramat Gan as a pastoral garden city for all those who like to live at the heart of the action just as much as they love being among the trees.

Avenue One is located at a unique, timeless meeting point that brings you directly from the lobby doorway to the enchanting HaYeled Avenue. Every time you leave home, you are embarking on a magical journey under a canopy of old fig trees, through the winding paths among the flowerbeds of King David’s Garden, to the awe-inspiring pool at its center. From there, you can turn onto Lamdan Boulevard, home of the prestigious HaYovel anthroposophical school, or continue straight into the renewed Rambam Square, which has been restored to its historic status as the focal point of the city’s leisure and community life.

On either side of the avenue, in every direction you choose, an entire world of vivacious urban life awaits: the legendary Bialik and Herzl shopping streets, Bialik Mall, gardens and piazzas, bars and cafes, top kindergartens and schools, public institutions, and all kinds of community and cultural centers.

Just around the corner, the Bialik station on Jabotinsky Street is your direct access to the light rail’s red line. Within minutes, the red line will take you through the city of Ramat Gan to the center of Tel Aviv, Jaffa, and the beach, or in the other direction, to Petah Tikva and the central region’s leading hi-tech, business, and healthcare campuses.

It’s a gorgeous Saturday morning. The sun is shining and, through the windows, we can see the treetops gently waving in the breeze. Down on the 6^th floor, the residents’ club is already open. Mom catches a workout class. Dad takes the little ones to the indoor play area. But then it’s time for a trip! They meet the neighbors downstairs and head out onto the avenue, passing by the cafe, as the kids zip ahead on their kick scooters. Weaving between the flower beds and garden paths, they arrive at the water show just in time to spread out a blanket in the shade, lie back on the grass, say hello to more friends, and let the time pass. Afterwards, they continue to Rambam Square, take a selfie with Bialik’s statue, and sit down in front of the water lilies – the perfect place for lunch.

In 1914, a new group was organized in Tel Aviv under the leadership of Dr. Yehuda Leib Matmon-Cohen, principal of the Herzliya Hebrew Gymnasium, the first Hebrew high school in the country. The members of the group, which included many teachers from the school, were united in their opposition to the increasing urbanization and overcrowding in Tel Aviv, as well as their aspiration to a new type of urban living. This aspiration was realized in the establishment of Ramat Gan, and in 1923 Dr. Matmon-Cohen and his colleagues settled in the new city. Ramat Gan’s historic city center was designed by Richard Kauffman, one of the Zionist movement’s leading architects, inspired by the “Garden City” concept that was popular at the time. The city plan therefore included many open areas and gardens for leisure as well as agriculture, alongside the allocation of certain areas for public institutions and industrial facilities. Kauffman’s plan was based on the existing topography, so it placed gardens on the hilltops, with a civic-public backbone running through the valley between the hills, tree-lined avenues, and links between the various elements. These gardens, avenues, and connections between them still form the green framework of Ramat Gan today.

The city plan encompassed two hills – HaHar (“The Mountain”) to the east and Jabal Haramiya (“Thieves’ Mountain”) to the west – with a flat area between them that was referred to as “the Valley.” Kauffman bounded the Valley with two streets, which would later be known as Bialik Street and Herzl Street, with a square between them that was designated for public buildings. This square is now Rambam Square, and home to the Great Synagogue, Civic Center, and the former Ordea Cinema. On the hilltops and slopes, Kauffman allocated public areas intended for the construction of various buildings to serve residents’ needs, with adjacent open areas linked by green, tree-lined avenues. The areas not allocated for public purposes were divided into lots that were drawn by the settlers – similar to the famous lottery held at the birth of Tel Aviv.

Ofek Shely Development Ltd. is a real estate development company specializing in the initiation, planning, and construction of residential projects throughout Israel. Since its establishment, the company has set itself the goal of providing advanced, high-quality residential solutions focusing on in-demand areas in both central and more rural areas.

Our Vision

We aim to be a major player in Israel’s residential real estate industry, creating value for residents, investors, and the communities in which we are active. Our vision is to build not only apartments, but residences that people are proud to call home.

Our Key Advantages

1. Extensive Experience: Our management team has many years of experience in the fields of real estate and construction.

2. Innovation: We enhance our projects through the use of advanced technologies and innovative construction methods.

3. Strategic Focus: We carefully select the most attractive locations in high-demand areas.

4. Lean & Efficient Executive Team: Our management methodology enables fast and efficient decision-making.

Our Approach

• Collaborating with acclaimed architectural firms to develop meticulous, high-quality plans adapted to the needs of our residents and the environment.
• Upholding the highest construction and quality standards.
• Complying with defined schedules and budgets.
• Ensuring optimal environmental and social responsibility.

At Ofek Shely Development, we believe that a home is far more than just a building – it’s the place where memories are made and dreams become reality. We are very proud to be creating the homes of tomorrow for Israeli families.

Kika Braz-Schwartz, the firm’s founder, graduated from the Technion in 1985 with a BA (hons) in Architecture and Urban Planning. She later gained an MA in Architecture (majoring in Building Design), from Columbia University, NYC, in 1988.

After a 4-year stint in New York, interning with world-renowned architects Moshe Safdie and Frank Williams & Partners, Kika returned to Israel, where she established her own firm in 1989. This internship period had enabled her to gain invaluable experience in complex building design and navigating the core issues affecting contemporary urban architecture, including high-density construction and overcrowding in the world’s largest metropolises.

The Danit Rotman Interior Design Studio was entrusted with the project’s interior design and architecture. Danit Rotman, who graduated from Shenkar College with a B.Des in Interior Design – Building & Environment, leads a holistic design concept based on a balanced combination of the practical and the spiritual.

Inspired by nature, the underwater world, and the fashion industry, among others, Rotman creates a unique design language for each project that includes shapes, materials, and a color palette, all in line with the client’s specific needs.

“In every project, I use synergetic architecture to create harmony between humanity and nature, the spiritual and the material. Beyond a stylish home that expresses the individual personalities of its residents, clients gain significant added value: a home with balanced energies and a harmonious flow that supports and empowers them in all areas of life.”